What is the Purple Cow?
The Purple Cow is a strategy book written by Seth Godin.In his book Purple Cow Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out. There’s a lot of ideas so what you really need to do is to extract the essence and apply it to a concrete problem.It doesn’t teach you exactly what to do but offers guidelines, examples and rough principles which make you realize what you should do to improve your business and make it remarkable.All in all, the Purple Cow is a good read and if you do get it, enjoy the ideas and remember to put them into practice.
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